Walmart, eBay and Etsy analytics

Amazon gets most of the attention from seller tools, but plenty of products sell well on Walmart, eBay and Etsy, and many brands sell on several at once. The tools in this category bring sales and category data for those marketplaces, plus analytics platforms that help a brand see its numbers across retailers in one place.

Each marketplace calls for a different kind of research. On eBay, sold listings tell you what an item actually went for, and sell-through rate tells you how quickly listings in a category convert to sales. Resellers use that to price used and collectible items and to decide which products to source. On Etsy, buyers look for handmade, vintage and personalized goods, so shop owners study which listing styles, materials and price points move, and how many near-identical listings already exist. On Walmart, sellers watch how a product performs compared with its Amazon listing, since the two audiences and fee structures differ.

Brands that sell across several retailers face a different problem: their data is split between seller portals, ad consoles and retailer reports. Multi-marketplace analytics tools pull those numbers together so a team can compare sales, traffic, share and advertising across channels. These platforms are usually built for established brands and agencies rather than new sellers.