Exploding Topics

Exploding Topics is a database of topics, products and brands whose search interest is growing. Each entry shows a growth chart, a short explanation of what the topic is, its category and whether interest looks early, rising or already peaked.

Product sellers browse it for ideas in categories such as beauty, health, home and pets, and to see which ingredients, materials or product styles are gaining attention. It is part of Semrush, and paid plans add longer history, more topics and trend alerts.

Treat a rising topic as a lead to research. Check it against marketplace data, competition and sourcing costs before you treat it as demand you can sell into. Also look at how long the topic has been rising.